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NickVenturella.com weekly recap

December 04, 2014

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Excerpts:

I had mentioned printingpeach.ca in a previous post, and as I was searching the web researching more about them I came across the website of Jimi Jive 5 -- a client of PrintingPeach's web design services. Jimi Jive 5 is a '50's Motown band. Anyway, as a musician myself, and a lover of Motown I naturally had to go further down the web-surfing-rabbit-hole to discover more about them. Jimi Jive 5 is a wedding band. From their site it appears they're often hired for wedding or ...

One way in which some businesses and entrepreneurs get started is by seeing a particular need and developing a product or service to fulfill that need.  In many cases the need is something you as the business owner had and couldn’t find a solution for, so you built one. For all intents and purposes, you became a bit of an inventor.  Many who have a great idea and want to start businesses around it don’t know where to begin or how to protect and fully capitalize on their ...

Finding new ways to network and share your expertise is something on my mind often as a business owner. For one, the more new people you can meet the more opportunities you potentially have to help others, which usually finds a way of coming back to benefit you -- you may just not always be able to immediately identify how or when. The point is, the more 'at bats' you get to expand your network helps you build a positive referral pipeline. You just never know when you meet someone ne ...

Do you give your website visitors explicit directions as to what you want them to do while on your site?It’s helpful for new visitors to your website to know where to go.  It’s even more helpful if you actually tell them where you want them to go.One great tactic is to use a ‘Start Here’ navigational link.This helps visitors go through your site in a way that allows you to build up your brand story in the order you want.  You’re taking new site visitors do ...

In business and entrepreneurial pursuits, I’m a big fan of exploring other industries to glean marketing ideas.In my marketing consulting business, I end up working quite a bit with independent service providers – commercial real estate brokers, other coaches and consultants.I’m always interested in understanding how some services, like dentistry, are able to market and differentiate themselves from other similar service providers.I mean, often the biggest determining factor wh ...

As a marketer I'm constantly on the lookout for new tools, partners and vendors who can help me achieve what I need to for my employer, my own business or my clients.I recently came across http://printingpeach.com/.  Printing Peach is a full service printer with a human touch.  They offer personal service -- no automated robots, real people, which is always a breath of fresh air these days....and the best part is, they offer free shipping!Do you have any print projects you ne ...