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NickVenturella.com weekly recap

January 15, 2015

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Excerpts:

If you're new to online marketing, email is still one of the simplest ways to connect with others to share valuable information toward new sales.In fact, earlier today I had a conversation with a colleague who has not yet fully embraced online marketing.  I shared how I use my own email newsletter to build a relationship over time with those specific people in my target audience whom I connect with and invite to my email list.The idea is that you build trust and credibility with each ...

From this post on Buffer, Facebook is limiting the reach of your Facebook Page marketing messages to your "Likes" or Page connections.Here's a bit from the Buffer post:"Facebook will begin monitoring and reducing the appearance of overly promotional posts from Pages, beginning in January 2015. Overly promotional posts, according to Facebook, may include:Posts that solely push people to buy a product or install an appPosts that push people to enter promotions and sweepstakes with no real context ...

Whether or not you're an internet-based business, having an online home base -- a website -- is needed.  It's the way your customers expect to find the information they need about the types of products and services you offer.Having a website is an empowerment tool for potential customers.  As a business owner, by having a website, you're meeting your current and potential customers where they are -- online.What's still shocking to me is this statistic… ...

Every working person needs to calculate their taxes.  Call it a necessary evil if you must.  However, finding tools to help you calculate and understand the numbers you're crunching doesn't have to be a chore.Many sole proprietor entrepreneurs dread tax time -- having to comb through their income and expenses and fill out complicated forms.  It can seem daunting, especially if you've not consistently kept up with tracking your income and expenses all year.  Back tracki ...