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By Anonymous on May 11, 2014 11:59 pm
photo credit: morguefile.com
There are no mentors for my unique businessUntrue.There is nothing new under the sun. There are simply new variations of achieving your desired end result.If you're starting a business, or you're currently in one that you're having trouble finding mentors you can learn from who have already paved a path, then look beyond your industry.The secret weaponOne of my greatest secret weapons in anything I've done as an employee or entrepreneur has been my ability to draw on industries beyond the industry I'm currently in.For example, my mainstay gig right now is as a sales & marketing supervisor for a HR software division of Insperity -- a multi-billion dollar publicly traded corporation. This work teaches me so much about scaled up marketing for big businesses that I often draw from to think of how some of those ideas can be simplified to work for smaller organizations, like those clients of mine in my GrowLoop coaching and marketing business.The opposite is also true. As a marketing coach, and even as a professional musician, I interact with others from a variety of industries who constantly inspire new ideas that I can think about how to scale up for Insperity.Extrapolate hidden lessonsThe point is, always keep your eyes open and extrapolate the lessons that are hidden in other industries.Posted by: Nick Venturella
By Anonymous on May 11, 2014 03:26 am
Photo credit: morguefile.com
Not long ago, I wrote a post on LinkedIn's publisher platform about how marketing is changing in the "age of the customer."The Age of the Customer This is a phrase coined by author/speaker Jim Blasingame. You may want to pick up his book, The Age of the Customer (affiliate link).It's a Buyer's MarketThe idea is that customers, and more so, potential customers are more in control of the buying/sales process than ever before. This is thanks to the plethora of information available on the Internet.Those looking to buy can conduct their own due diligence on a product and company well before they ever engage with a sales person from that organization.What You Can DoThis means the best tool available to those marketing their wares is to produce useful content and post it to the Internet -- where potential buyers are researching your type of products anyway. In this scenario the best you can do is influence their research, and if you're good at content marketing, build a human relationship with your potential buyers via online content.What I mean by that is, be sincere, know who your buyers are, what they care about and what kinds of information will be helpful to them. Offer free tips, how-to's and the like. Give to get. Influence your target audience with your content to let them know you care about them. I guarantee you they'll be more likely to connect with you when they're ready to talk to a sales person or better yet, when they're hot to buy.Posted by: Nick Venturella
By Anonymous on May 11, 2014 02:58 am
Yes, Really
Forming a mission statement for your life is an exercise in articulating your personal and professional direction. Fast Company put out an article about this: why your life needs a mission statementWhat to consider Here are some things to consider when trying to formulate an overarching statement that helps keep you focused on your purpose and eventual end-game victory (or victories, as it were). The following bullet points can help put you in the mind-set to develop your personal mission statement for your life (the idea is to have an aim that you can continuously set your compass to):fantasize about your perfect day or weeklist your passionsidentify your talentsconsider core values Here’s my basic mission: Be good, kind, creative, expressive, and professional to inspire others and build positive relationships that offer mutual benefit. Posted by: Nick Venturella
By Anonymous on May 07, 2014 01:21 pm
Welcome to my, um...blog. Looks like I have some work to do here... I'm working on building up a regular schedule of posts that will begin soon. Be the first to hear when this blog launches (sign up below) -- it's going to help your personal and business branding and marketing, trust me. -Nick Venturella ------
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