NickVenturella.com RSS

NickVenturella.com weekly recap

December 11, 2014

|

|

|

Excerpts:

Some quick suggestions to improve the website useability for a visitor to www.boschcarservicewelland.com.The Site is pretty basic in terms of it's navigation and design.  That's not necessarily a bad thing, but the site design/layout does seem a bit amateurish.Here are some things that can quickly and easily improve it.On the home page:  The logo is in the upper right-hand corner of the site -- good.  The name of the business is written in text to the right of the logo in the ...

Any time you are trying to market a product or service, if you can show that product or the process and end results of your service it helps.  When you do that it helps the potential buyer to envision what it would be like for them if they purchase your product or service.That said it's helpful to have great images/photos of your product or service in your marketing collateral and on your website.I would say it's even more crucial on your website, and there is really no excuse, as it's fair ...

So I came across this site, www.wallaceliving.ca. It's a retirement living community website. At first glance the site seemed fine, the organization logo even caught my eye a bit.However, I noticed the organization had some social media icon links on the home page of their website. These were the usual suspects, Twitter, Facebook and YouTube.My first initial thought was, "a retirement living facility with a YouTube channel, that's a great marketing idea. They could show prospective residents wha ...

Services with initials that use a descriptor in their URL.Online marketing for businesses whose brand and company name are a series of initials -- perhaps the initials of the founder or founders -- can be tough.It can be tough because unless the company's industry, product or service is identified right away, many may not know what business you're in.A similar trouble is had by solo-entrepreneurs, like coaches and consultants, who use their own name as the name of their business. I can speak fro ...

Finding new ways to network and share your expertise is something on my mind often as a business owner. For one, the more new people you can meet the more opportunities you potentially have to help others, which usually finds a way of coming back to benefit you -- you may just not always be able to immediately identify how or when. The point is, the more 'at bats' you get to expand your network helps you build a positive referral pipeline. You just never know when you meet someone ne ...

I was rather impressed when I happened upon the trucking/freight hauling service website, titantransline.com. Well, let me back up, I wasn't initially impressed, but that turned around for one main reason, their blog. You see, I was researching trucking companies for a project and I found this site. I began reading the site and noticed there was a lot of acronyms and industry jargon, which really didn't make sense to me. As a marketer I was thinking either this company's target ...

In business and entrepreneurial pursuits, I’m a big fan of exploring other industries to glean marketing ideas.In my marketing consulting business, I end up working quite a bit with independent service providers – commercial real estate brokers, other coaches and consultants.I’m always interested in understanding how some services, like dentistry, are able to market and differentiate themselves from other similar service providers.I mean, often the biggest determining factor wh ...

One way in which some businesses and entrepreneurs get started is by seeing a particular need and developing a product or service to fulfill that need.  In many cases the need is something you as the business owner had and couldn’t find a solution for, so you built one.For all intents and purposes, you became a bit of an inventor.  Many who have a great idea and want to start businesses around it don’t know where to begin or how to protect and fully capitalize on their idea ...

Have you ever thought about a window cleaning service helping your marketing? If you run a bricks and mortar retail operation with a street-side store front, you bet a window cleaning service impacts your marketing. One of your marketing assets is your display window facing the foot traffic walking by. I'm envisioning a retail store front in downtown Chicago or New York or even your local 'Main Street.' You could have the best holiday display in your street-side window, but if ...

I was tasked with reviewing this law office website, http://mydefence.ca/.It's not bad compared to other law practice websites I've come across in terms of necessary functionality, appropriate information and your general on-page SEO efforts.However, the firm could raise their level of warmth and authenticity with fewer stock images (and several of the same ones are repeated throughout the site) and more real images of staff, clients, etc.  This suggestion would be something to help ma ...